Ella Dyer - CEO & Founder

Ella Dyer has more than 20 years of experience bringing startup and mezzanine level companies to market. As chief executive officer and co-founder of Abundant Closet, she oversees all fundraising, strategic marketing, business development and sales activities.

Previously, as co-founder and principal of JTD Portfolio Management, Dyer played an integral role in raising capital for the private angel fund.

Jody Fennell - CPO & Founder

Jody Fennell is an innovative and strategic digital media executive with 14+ years’ interactive leadership experience, particularly focused on developing, implementing and running successful digital media solutions.

Most recently, Fennell took the knowledge she acquired managing large data sources at companies like weather.com and Allconnect, and applied it to a lifestyle issue for Abundant Closet – namely, answering the question “What should I wear?”   She has led the creation, development, implementation and social marketing of FashionAde.com since September 2010.

Penelope (Penny) Sellers - President

Penny has more than 20 years of experience as Founder, President and CEO of Encore Systems, Inc. She approached the vast market from the eyes of a consumer (guest) and then proceeded to hire industry experts who shared her vision to develop what would soon become the leading Property Management System known worldwide.

Leo Rodriguez - Chief Architect

Leo is a dedicated Software Architect with an extensive background in programming in .NET, SQL, HTML, CSS and Javascript technologies. Since 2000, he has worked on several successful projects, growing and learning state-of-art technologies.  For the last 4 years, he has focused on applying Domain Driven Design patterns on the architecture of web applications for both public and intranet sites; he has also kept an eye towards providing a strong user experience for each project.  In addition to creating the technical infra-structure for Fashion-Ade, he also manages the Development Center at Nybble Group. Leo is graduate of UTN, Buenos Aires, Argentina with a System Analysis degree.

Michelle Lynch - Style Director

Serving as our Fashion Director, professional stylist Michelle Lynch is a 17 year veteran of the fashion industry.  She currently splits her time between Fashion-Ade, producer of fashion shows for Macy's and Clinton Kelly of "What not to Wear" fame and serving as stylist for numerous movie productions.  She began her career as a professional model, working for top international designers (Donna Karan, Michael Kors, and Oscar de la Renta to name a few).  In addition to producing shows for major retailers, Michelle also worked as a stylist with many national fashion print publications, including Seventeen Magazine and Teen Vogue.  Michelle has styled talent for shows on HGTV, Good Morning America, Good Day Extra and American Idol, to name a few.  Her celebrity-stylist list is long, and features musicians, actors and royalty.  She has worked with Usher, Vanessa Williams, Bow Wow, Joan Lunden and Sarah Ferguson.  A fashion expert, Michelle has appeared on numerous television programs, giving advice and sharing her professional expertise. She is currently on an American tour sponsored by Macy's with Clinton Kelly of What Not To Wear fame.  Michelle, Clinton and Macy's are on a mission to "Makeover America."  Michelle is also the fashion coordinator for The Georgia Bridal Show, which tours around the southeast, showing the latest bridal collections and tuxedos for the current season.